Smartwatches: Staying power or fleeting technology

While several companies are jumping on the smartwatch bandwagon, it’s not clear who exactly is buying these wearable picture-taking, texting, time-telling machines. Or, for that matter, if this wearable fad is here to stay.
A study released Thursday by consumer analytics firm On Device Research and telecoms analyst firm CCS Insight shows that many people have heard of smartwatches and other wearable technology, but ownership is still fairly low. The study’s data is based on a survey of more than 1,500 smartphone owners in the US and UK.
 Smartwatches: Staying power or fleeting technology