The data doesn’t paint any clearer of a picture: According to socialmediatoday, a study by GlobalWebIndex claimed that Google+ is the second most-used social network worldwide. But recent studies by the Pew Research Center and ComScore on social media usage don’t even include Google+, and a report by Dartmouth on the adoption of social media by Fortune 500 companies says that only 35% of big companies have a Google+ account, compared with 77% on Twitter and 70% on Facebook.
If you’re wondering (for the millionth time) whether your company should be paying attention to Google+, all of this noise can be confusing. But remember this one very important differentiator: Google+ is a Google product. As you decide whether you want to launch a Google+ platform for your business, here are a few implications to consider.
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