From cat videos and singing babies to political satire, memes are one way that we share big cultural ideas. According to
Social Fresh,
“a meme is a categorization of a cultural trend or truth, a unit for
communicating and collectively sharing cultural ideas through words,
symbols and pictures.” Memes are interesting from a marketing
perspective because they tend to go viral: they resonate and gain
momentum and exposure. Whether you create the meme or just spoof it
while it’s hot, memes offer interesting room to for marketers to get
creative.
You have to select memes that are relevant to your audience and to your
brand. If you have to introduce your customers or prospects to a meme
before they see your spoof, it’s not going to work. Content must engage
and
resonate with the people you’re trying to reach. The Harlem Shake, for example, was fairly mainstream
