From cat videos and singing babies to political satire, memes are one way that we share big cultural ideas. According to Social Fresh, “a meme is a categorization of a cultural trend or truth, a unit for communicating and collectively sharing cultural ideas through words, symbols and pictures.” Memes are interesting from a marketing perspective because they tend to go viral: they resonate and gain momentum and exposure. Whether you create the meme or just spoof it while it’s hot, memes offer interesting room to for marketers to get creative.
You have to select memes that are relevant to your audience and to your brand. If you have to introduce your customers or prospects to a meme before they see your spoof, it’s not going to work. Content must engage and resonate with the people you’re trying to reach. The Harlem Shake, for example, was fairly mainstream

How to Use Memes in Your Social Media Marketing Campaign