Though a little late to the party, Google's search engine has finally embraced #hashtagmania, albeit in a totally self-serving way.
The search giant announced Wednesday that it's letting people in the US and Canada query its engine for hashtags, meaning now they can type in something like "#emmys" or "#nfl" or "americascup" on Google.com to see related status updates appear to the right of regular results.

Google supports hashtag search, emphasizes Google+